Don't Just Publish...PROFIT!
FREE 4 Day
Preorder Profits™ Challenge
You’re invited to learn how to boost book sales through preorders to build your book business even while working full time. If you’re serious about eventually going full time as an author, mastering preorders is a key component of your author journey.
Join us at 7:30 PM ET each night for the Preorder Profits™ 4 Day Challenge.
This event is designed to give practical strategies you need to boost your book’s preorders and build your author business, even while working full time.
This challenge is designed to help you avoid costly mistakes, build your audience, and use preorders to make your book marketing easier.
Secure your spot and learn costly mistakes to avoid with your first or next preorder.
Choose Your Experience
General Admission
$0
LIVE Access to Challenge
1 WEEK access to Challenge Recordings
No Color Copy of Profitable Publishing™ with Preorders book
No Challenge Workbook
VIP Admission
$57
LIVE Access to Challenge
1 YEAR access to Challenge Recordings
Color Copy of Profitable Publishing™ with Preorders book
Challenge Workbook
Most authors get royalties after their book is published. Savvy authors use preorders to cover their publishing costs...before their book is out. Let’s get these presales poppin’!
Why you NEED
to attend:
Designed specifically for self-published authors to grow from self publishing side hustle to successful preseller, this challenge will focus on helping you reach more readers with your first or next book preorder!
This challenge is all about turning a profit from your book during PREORDERS...instead of waiting until you have a series. We understand the unique challenges you face in preselling your book while balancing a 9-5 and/or small business. Either way, we're here to help you overcome them.
Hosted by Ashley Shepard, a book marketing strategist, self publishing consultant, best selling author, and owner of Shep Publishing House.
Ashley helps self published authors prioritize profit to sell more books, reach more readers, make more money, and change more lives™. Now, it’s time to get hands on help from Ashley for your first or next book preorder.
What you'll LEARN
DAY 1
The Power of Profitable Preorders
Kick off the challenge by discovering the power of pre-selling. Learn about the benefits of pre-selling your book and hear success stories from authors who've mastered the art of pre-sales.
Plus learn why typical preorder options are the best for most indie authors.
DAY 2
Mistakes and Misconceptions
Day two is all about exposing common misconceptions about preorders and sharing mistakes to avoid that most authors are making. Knowing what not to do will help you sell with confidence and clarity which means more sales.
DAY 3
Finding Ready to Buy Readers
On day three, we'll focus on finding your readers. Learn strategies for building an email list, leveraging social media, and creating a buzz around your upcoming book.
And find out why you’re likely using social media the wrong way for sales.
DAY 4
Presale Success Strategies
To close out the challenge, we'll share proven strategies for presale success. These help to cut down on mistakes made and tap into opportunities.
Leave the challenge equipped the next steps you'll need to take to get started with your preorder to make it profitable.
Takeaways from Previous CHALLENGE Attendees




What Other Self Published Authors Are Saying About SHEP PUBLISHING
Note: Results shared should not be considered typical or an indication of results that you may actually achieve from this challenge, other products, and services from Shep Publishing House and its owner. Each client's journey is different and various factors affect results achieved. Testimonials and feedback shared with permission from individuals.
GOT QUESTIONS?
FAQs About the CHALLENGE
Each day at 7:30 PM EST Ashley will go live. VIP attendees get access to unlimited replays. Sign up to get reminders and updates of surprises during the process.
Will this challenge work for my book?
Preorders can for all books, HOWEVER but the best fit for this experience are:
Is this full of fluff?
The strategies shared include actionable steps to help you transform your book business and prepare for presales. This is not just fluff but action mindset shifts needed and implementation to help you succeed from an author who was just where you are now just 5 years ago. I've tweaked them while working with clients and also with a presale this year as well.
Does my book need to be finished to join the challenge?
No, your book does not need to be complete to join the challenge. Presales are a skill you can learn to use for your first or next book. BUT you do need to be committed to the process to see results.

Your Challenge Host
Ashley D. Shepard is a book marketing strategist, self publishing consultant, and author based in the metro Atlanta, GA area. As the owner of Shep Publishing House, Ashley supports independent authors with profitable publishing™ strategies to get from the page to the people. As a multi-genre author herself, Ashley has sold 5000+ books since 2020 and uses her personal experience to support authors, speakers, and entrepreneurs reach their goals. Her newest release, Profitable Publishing™ with Preorders shows how to cover their publishing costs before their book is released. Ashley’s mission is to help authors sell more books, reach more readers, make more money, and change more lives™.
Being an author is hard. Don't make it harder by choosing strategies that don't work or trying to do it all on your own.








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